OVERVIEW
Anza-Borrego Desert Shoot
With strong interest in showcasing Pure Barre beyond the studio, I introduced a creative element designed to excite our community. The vision was to authentically capture the Pure Barre experience — a feeling rooted in empowerment, strength, and connection — through elevated lighting and a powerful setting that reflected the brand's identity. Over three months, I led full-scale production from concept to execution, hiring and directing the creative team, coordinating talent, art directing wardrobe and securing California State Park permits for our Anza-Borrego location. The result was a premium suite of photo and video assets capturing the strength, grace, and confidence that emerge through movement.
BRAND
Pure Barre
PROJECT
Anza-Borrego Desert Shoot
EXECUTION
Concepted/Produced by Sarah Ebert
Photography by Roxy Rodriguez
Videography by John Cha
OVERVIEW
Anza-Borrego Desert Shoot
With strong interest in showcasing Pure Barre beyond the studio, I introduced a creative element designed to excite our community. The vision was to authentically capture the Pure Barre experience — a feeling rooted in empowerment, strength, and connection — through elevated lighting and a powerful setting that reflected the brand's identity. Over three months, I led full-scale production from concept to execution, hiring and directing the creative team, coordinating talent, art directing wardrobe and securing California State Park permits for our Anza-Borrego location. The result was a premium suite of photo and video assets capturing the strength, grace, and confidence that emerge through movement.
BRAND
Pure Barre
PROJECT
Anza-Borrego Desert Shoot
EXECUTION
Concepted/Produced by Sarah Ebert
Photography by Roxy Rodriguez
Videography by John Cha
A SUCCESSFUL LAUNCH
Engaging Creative Content
The photography and videography were activated across a wide range of touchpoints, from Pure Barre challenges and digital advertising to social channels, creating a cohesive, elevated brand presence. The fresh visuals attracted new prospects while re-energizing the existing community. These are just two of the social reels developed from the video footage, specifically for the Barre Stronger Challenge. Through the footage, we were able to deliver an empowering narrative that resonated strongly with our audience and drove standout performance.
A SUCCESSFUL LAUNCH
Engaging Creative Content
The photography and videography were activated across a wide range of touchpoints, from Pure Barre challenges and digital advertising to social channels, creating a cohesive, elevated brand presence. The fresh visuals attracted new prospects while re-energizing the existing community. These are just two of the social reels developed from the video footage, specifically for the Barre Stronger Challenge. Through the footage, we were able to deliver an empowering narrative that resonated strongly with our audience and drove standout performance.
NEXT DESIGN PROJECT
A summer challenge for Pure Barre
based on a deck of cards.
NEXT PROJECT
NEXT DESIGN PROJECT
A summer challenge for Pure Barre
based on a deck of cards.
STAY SOCIAL